棋牌类游戏运营中数据分析技巧

随着棋牌游戏市场的火热，各种类型的棋牌游戏纷纷出现，不少创业者纷纷涉足其中，希望能在这块大蛋糕上捞一笔。不过对于大多数投资人来说，最大的难点就是对棋牌游戏的数据进行分析，准确而有效的运营需要大量的数据。所以，在棋牌游戏开发之后，如何进行数据分析？（With the hot board game market, various types of board games have emerged, many entrepreneurs have set foot in it, hoping to make a fortune in this big cake. But for most investors, the biggest difficulty is the data on the board game analysis, accurate and effective operation needs a lot of data. So, in the development of board games, how to carry out data analysis?）

1、详细的每日细分化资料统计（Detailed daily breakdown statistics）

目前，棋牌游戏的开发经营必然要走精细的道路，一种现象的背后是多个因素的交互作用。值得信赖的棋牌游戏开发者建议你建立一个专门的后台管理员，每天都要统计每日新增人数、平均同时在线人数、每日活跃人数、当日登录人数、平均在线时间、最高在线人数等等。（At present, the development and management of chess and card games is bound to take a fine road, a phenomenon behind the interaction of multiple factors. Trusted board game developers suggest that you set up a dedicated backend administrator to count the number of new players, the average number of people online, the number of people active, the number of people logged in, the average time online, the maximum number of people online, and so on.）

2、报表化实时数据统计（Report real-time data statistics）

有潜力的棋牌游戏开发公司推荐你将每天的数据都写成报告，无论是2 D还是3D，都能清楚的分析出玩家的动向，从而更好的控制游戏的运行。现在，几乎所有的游戏平台，都有自己的数据分析系统，这就方便了很多。（Potential board game developers recommend that you report every day, whether it's 2D or 3D, to get a clear picture of what the player is up to and control the game. Now, almost all the game platform, have their own data analysis system, which is convenient a lot.）

3、分析资料的问题（Data analysis issues）

通过对棋牌游戏进行数据分析，得出了用户转化率、流失率、付费率等指标，并据此进行了优化。例如，当你的角色在哪个阶段或者你的级别更高时，你可以对这个级别进行优化，提高你在这个阶段的吸引力；此外，还可以了解到，付费用户的消费重点是什么，比如游戏币、道具、装备、装饰等等，以此来了解和了解消费者的消费习惯，然后进行相应的。（Through the data analysis of the game, the conversion rate, loss rate, payment rate and other indicators are obtained and optimized. For example, when your character is in which stage or at a higher level, you can optimize the level to make it more appealing; in addition, you can learn what the focus of paying users is, such as game money, props, equipment, decorations, etc., in order to understand and understand consumer spending habits, and then proceed accordingly.）